diff --git a/Makefile b/Makefile
index 6c8333398..296b3a64b 100644
--- a/Makefile
+++ b/Makefile
@@ -8,6 +8,7 @@ VERSION ?= 0.0.1
 OUTPUT_FILE ?= manifest.yaml
 DEPLOYMENT_NAMESPACE ?= unstructured-controller-namespace
 SUFFIX ?= "-test"
+PVC_SIZE ?= 10Gi
 
 # CHANNELS define the bundle channels used in the bundle.
 # Add a new line here if you would like to change its default config. (E.g CHANNELS = "candidate,fast,stable")
@@ -217,13 +218,17 @@ uninstall: manifests kustomize ## Uninstall CRDs from the K8s cluster specified
 
 .PHONY: deploy
 deploy: manifests kustomize ## Deploy controller to the K8s cluster specified in ~/.kube/config.
+	PVC_SIZE=${PVC_SIZE} envsubst < config/manager/pvc.yaml | sponge config/manager/pvc.yaml
 	cd config/deploy && $(KUSTOMIZE) edit set image controller=${IMG} && $(KUSTOMIZE) edit set namespace "${DEPLOYMENT_NAMESPACE}" && $(KUSTOMIZE) edit set namesuffix -- "${SUFFIX}"
 	$(KUSTOMIZE) build config/deploy | $(KUBECTL) apply -f -
+	git restore config/manager/pvc.yaml
 
 .PHONY: generate-deploy-manifests
 generate-deploy-manifests: manifests kustomize
+	PVC_SIZE=${PVC_SIZE} envsubst < config/manager/pvc.yaml | sponge config/manager/pvc.yaml
 	cd config/deploy && $(KUSTOMIZE) edit set image controller=${IMG} && $(KUSTOMIZE) edit set namespace "${DEPLOYMENT_NAMESPACE}" && $(KUSTOMIZE) edit set namesuffix -- "${SUFFIX}"
 	$(KUSTOMIZE) build config/deploy -o ${OUTPUT_FILE}
+	git restore config/manager/pvc.yaml
 
 .PHONY: undeploy
 undeploy: kustomize ## Undeploy controller from the K8s cluster specified in ~/.kube/config. Call with ignore-not-found=true to ignore resource not found errors during deletion.
diff --git a/config/manager/pvc.yaml b/config/manager/pvc.yaml
index cc0142bd2..86709b15f 100644
--- a/config/manager/pvc.yaml
+++ b/config/manager/pvc.yaml
@@ -8,4 +8,4 @@ spec:
   storageClassName: standard
   resources:
     requests:
-      storage: 10Gi
+      storage: ${PVC_SIZE}