@@ -168,6 +168,10 @@ func convertPluginComponentSubComponentFrom_v1alpha2(src *v1alpha2.ComponentPlug
 	if err != nil {
 		return err
 	}
+	jsonComponent, err = stringifyComponentEndpointAttributes(jsonComponent)
+	if err != nil {
+		return err
+	}
 	err = json.Unmarshal(jsonComponent, &dest)
 	if err != nil {
 		return err
 
@@ -56,7 +56,14 @@ func convertComponentFrom_v1alpha2(src *v1alpha2.Component, dest *Component) err
 	if err != nil {
 		return err
 	}
+	jsonComponent, err = stringifyComponentEndpointAttributes(jsonComponent)
+	if err != nil {
+		return err
+	}
 	err = json.Unmarshal(jsonComponent, dest)
+	if err != nil {
+		return err
+	}
 	switch {
 	case dest.Container != nil:
 		dest.Container.Name = name
 
@@ -0,0 +1,151 @@
+//
+//
+// Copyright Red Hat
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//     http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+package v1alpha1
+
+import (
+	"encoding/json"
+
+	"github.com/devfile/api/v2/pkg/attributes"
+)
+
+// componentsWithEndpoints lists the keys of the component types that declare endpoints.
+var componentsWithEndpoints = []string{"container", "kubernetes", "openshift"}
+
+// stringifyComponentEndpointAttributes rewrites the endpoint attributes of a marshalled v1alpha2
+// component so that it can be decoded into its v1alpha1 counterpart.
+//
+// Endpoint attributes are free-form (`map[string]apiext.JSON`) in v1alpha2 but string-based
+// (`map[string]string`) in v1alpha1, so an attribute such as `discoverable: true` is valid in
+// v1alpha2 yet cannot be decoded as-is here. Conversion from v1alpha2 is implemented as a JSON
+// round-trip, so without this the conversion of a component holding an endpoint with a non-string
+// attribute would fail with "cannot unmarshal bool into Go struct field
+// Endpoint.container.endpoints.attributes of type string".
+//
+// All the v1alpha2 component flavours (`Component`, `ComponentPluginOverride` and
+// `ComponentParentOverride`) share the same JSON representation, so this operates on the
+// marshalled bytes rather than on the Go types.
+func stringifyComponentEndpointAttributes(data []byte) ([]byte, error) {
+	component := map[string]json.RawMessage{}
+	if err := json.Unmarshal(data, &component); err != nil {
+		return nil, err
+	}
+
+	rewritten := false
+	for _, componentType := range componentsWithEndpoints {
+		body, found := component[componentType]
+		if !found {
+			continue
+		}
+		updatedBody, updated, err := stringifyEndpointAttributes(body)
+		if err != nil {
+			return nil, err
+		}
+		if updated {
+			component[componentType] = updatedBody
+			rewritten = true
+		}
+	}
+
+	// Leave the document untouched when there is nothing to convert.
+	if !rewritten {
+		return data, nil
+	}
+	return json.Marshal(component)
+}
+
+// stringifyEndpointAttributes rewrites the attributes of the endpoints declared by a marshalled
+// component body, and reports whether anything was rewritten.
+func stringifyEndpointAttributes(body json.RawMessage) (json.RawMessage, bool, error) {
+	componentBody := map[string]json.RawMessage{}
+	if err := json.Unmarshal(body, &componentBody); err != nil {
+		return nil, false, err
+	}
+	rawEndpoints, found := componentBody["endpoints"]
+	if !found {
+		return nil, false, nil
+	}
+
+	var endpoints []map[string]json.RawMessage
+	if err := json.Unmarshal(rawEndpoints, &endpoints); err != nil {
+		return nil, false, err
+	}
+
+	rewritten := false
+	for _, endpoint := range endpoints {
+		rawAttributes, found := endpoint["attributes"]
+		if !found {
+			continue
+		}
+		freeFormAttributes := attributes.Attributes{}
+		if err := json.Unmarshal(rawAttributes, &freeFormAttributes); err != nil {
+			return nil, false, err
+		}
+		if len(freeFormAttributes) == 0 {
+			continue
+		}
+		stringAttributes, err := json.Marshal(stringifyAttributes(freeFormAttributes))
+		if err != nil {
+			return nil, false, err
+		}
+		endpoint["attributes"] = stringAttributes
+		rewritten = true
+	}
+
+	if !rewritten {
+		return nil, false, nil
+	}
+
+	updatedEndpoints, err := json.Marshal(endpoints)
+	if err != nil {
+		return nil, false, err
+	}
+	componentBody["endpoints"] = updatedEndpoints
+
+	updatedBody, err := json.Marshal(componentBody)
+	if err != nil {
+		return nil, false, err
+	}
+	return updatedBody, true, nil
+}
+
+// stringifyAttributes converts free-form attributes into the string-based map v1alpha1 expects.
+// A JSON string is unquoted; every other value (boolean, number, object, array) keeps its verbatim
+// JSON text, so that no precision is lost: `1048576` becomes "1048576", and not the "1.048576e+06"
+// that `attributes.Attributes.GetString` would produce.
+//
+// The conversion is one way. Nothing parses these strings back when converting to v1alpha2 again,
+// so `discoverable: true` comes out of a v1alpha2 -> v1alpha1 -> v1alpha2 round-trip as the string
+// "true". Scalars stay usable, because `GetBoolean` and `GetNumber` fall back to strconv when the
+// attribute holds a string, but an object or an array comes back as a string and no longer decodes
+// with `GetInto`. Parsing the strings back is not an option: a string attribute the user actually
+// authored as "true" cannot be told apart from a stringified boolean.
+func stringifyAttributes(attrs attributes.Attributes) map[string]string {
+	stringAttributes := make(map[string]string, len(attrs))
+	for key, value := range attrs {
+		// A JSON `null` is decoded into an empty Raw by apiext.JSON.
+		if len(value.Raw) == 0 {
+			stringAttributes[key] = "null"
+			continue
+		}
+		var stringValue string
+		if err := json.Unmarshal(value.Raw, &stringValue); err != nil {
+			stringValue = string(value.Raw)
+		}
+		stringAttributes[key] = stringValue
+	}
+	return stringAttributes
+}