diff --git a/src/forge/bitbucket.rs b/src/forge/bitbucket.rs
index b5b8adb9..b0225688 100644
--- a/src/forge/bitbucket.rs
+++ b/src/forge/bitbucket.rs
@@ -27,8 +27,10 @@ impl Forge for BitbucketForge {
         }
 
         let url = format!(
-            "{}/repositories/{}/refs/tags/{tag}",
-            self.api_base, self.slug
+            "{}/repositories/{}/refs/tags/{}",
+            self.api_base,
+            self.slug,
+            crate::config::percent_encode_path(tag)
         );
         let response: serde_json::Value = self
             .agent
diff --git a/src/forge/bitbucket/api_tests.rs b/src/forge/bitbucket/api_tests.rs
index 33727985..f563b4b3 100644
--- a/src/forge/bitbucket/api_tests.rs
+++ b/src/forge/bitbucket/api_tests.rs
@@ -39,6 +39,20 @@ fn a_cloud_release_resolves_the_tag_and_returns_its_page() {
     assert_eq!(req.header("authorization"), Some("Bearer bb-secret"));
 }
 
+#[test]
+fn a_cloud_release_encodes_a_tag_that_would_cut_the_url() {
+    let server = FakeServer::start(vec![Reply::json(200, json!({}))]);
+
+    cloud(&server)
+        .create_release("api@v1.0.0+build#7", "notes", false, false)
+        .unwrap();
+
+    assert_eq!(
+        server.only_request().path,
+        "/repositories/workspace/repo/refs/tags/api%40v1.0.0%2Bbuild%237"
+    );
+}
+
 #[test]
 fn a_missing_cloud_tag_is_a_create_release_error() {
     let server = FakeServer::start(vec![Reply::json(